Just saw a TV ad on group buying offers by CUDO on channel GO! ... similar to the one aired on channel Nine (see below). Looks like big bucks being spent on some clients.
With almost 12 entrants in the market, one can only imagine how (if even possible) some of the Aussie Groupon-clones can survive without the backing from big names like ninemsn.
But then again I've known of advertisers spending 100k+ on one digital channel, that in turn spent 150+ to give them ROI, which hadn't worked, sadly.
So is the key to success in (1) Big Budget Ad spend, (2) Clever Social Media, (3) EDMs or a combination of all these? Whatever it is, I'm eagerly observing....(still haven't got my first voucher, though)
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